Choose how to dress is an act of awareness
I often wonder - what's the most respectful way to approach womenswear, to design a collection for women? The more I think about the question, the more I am convinced that a dress - or a coat, a jacket, a shirt - dont' have to overwhelm women: they must accompany them throughout their day. Dressing a woman - outfitting her - can come across as an act of imposition by a designer: I prefer my clothes to become parte of people's lives, to go places with them, becoming part of their wardrobe and their lives.
““Everybody is identical in their secret unspoken belief that way deep down they are different from everyone else.” I underlined this sentence a long time ago, as I was reading “Infinite Jest” by David Foster Wallace, and it has stayed with me ever since. What does it mean to be different from others? Does it mean that we may be more like ourselves than someone else? And how about our clothes? Can they really make us different?”
Massimo Alba begins his career behind the scenes as a designer and creative director for a number of influential Italian brands.In the mid eighties he created the brands Ever Clean e 97 rue des Mimosas, and cashmere items for home. Thanks to the product and image innovation, the concept and the brand 97 rue des Mimosas and Ever Clean were acquired by Malo in 1987. As creative director for Malo (1988-1999), he designed and developed a new brand and product concept, overseeing the image of the collections, showrooms and stores. He was both the product designer and coordinator of all communication actions. From 2000 to 2002, as creative director, he relaunched the brand Agnona.
In 2002 he was appointed as creative director of Dawson International in order to develop the Ballantyne brand. He designed and developed the product, style and collections and the integrated communication strategy for the Ballantyne concept, from the image of showrooms and stores to advertising. In 2003 Charme Investments, Alfredo Canessa and Massimo Alba acquired Ballantyne, with Massimo Alba as creative director until 2006. In that year, the Massimo Alba brand was registered, and its path started in a space of 350 square meters in Milano’s Naviglio area, via Corsico 8, which rapresent the soul of the brand.
The first opening was in Milano, Via Brera 8, and the same concept is recreated inside historical Palazzo Lacellotti in Rome in 2014. In 2017, the opening of the first seasonal store in Liguria, specifically in Sestri Levante, followed by the store opening in Bellagio and Taormina. The brand is distributed in the US by CD Network, and for what concerns the Scandinavian market, by Gruppo Vulpe. Massimo Alba’s collections are characterised by unstructured tailoring, exclusive fabrics and the use of natural chemical-free pigments in the garment dying process and finishes. The personal connection with objects and memories, the study and attention to details, are perceived inside Massimo Alba’s boutiques and corners around the world.